Your rental listing strategy is like any other marketing strategy. You need to identify the specific channels where your customers are searching for apartments. Then, you need to develop a strategy for each of the multiple channels. Taking this multi-channel approach to your rental listings ensures that your listings reach as many of your ideal renters as possible. Here are some of the best listing platforms to consider for your 2025 rental listing marketing strategy:

  1. Apartments.com: One of the leading real estate listing platforms offers more than just apartment listings. They also offer listings for single-family homes, townhouses, and condominiums.
  2. Apartment Finder: Another popular listing website has listings for single-family homes, townhouses, and condominiums.
  3. Apartment Guide: Popular for its marketing tools, Apartment Guide has both online and print listings.
  4. Rent.com: A very renter-friendly platform, they offer listings and resources for renters, like information on rental insurance and moving services. For rental owners, they have extensive marketing tools to help fill vacancies.
  5. ForRent.com: Offering both listings and a range of tools for rental managers, like marketing integrations, tenant screening, and rental management software.
  6. Rentberry: Rentberry is very popular because it has an auction-style listing system, allowing rental managers to secure higher rental prices.
  7. Zillow: Zillow is another extremely popular platform that offers rental listings. They also provide members information on home values, mortgage rates, and other insights to help you make smart investments in future rental properties.
  8. Trulia: Similar to Zillow, Trulia features listings, location insights, and market analytics.
  9. HotPads: HotPads is known for its popular map-based search features. It has tools like rental calculators and tools for rental managers, such as the ability to screen potential renters in the app.
  10. Zumper: Zumper is a popular listing site for renters. They offer a premium all-in-one management service called Zumper Pro, a platform for managing listings, screening tenants, and collecting rent.

An excellent option for your multi-channel listing strategy is to use a tool that automatically lists your vacancies across multiple platforms at once. These tools save you time and effort while maximizing your reach.

  • Avail from Realtor.com®
  • TurboTenant
  • RentRedi
  • TenantCloud
  • Hemlane

An effective rental listing marketing strategy starts with identifying the most lucrative channels. Consider these ten options for your rental listings. Once you find your ideal listing platforms, you can use automation tools for multi-channel publishing to streamline your processes. For more marketing strategies to fill your vacancies in 2025, contact Occupancy Solutions. We'll show you the best listing strategies.