Video marketing on social media is an impactful tool for communities looking to market themselves without dipping too deep into their budgets. What many community management teams don't know is that you don't need anything special to break into this video space. If you have a smartphone, a few tips, and a presence on social media, you're already most of the way there. At OccupancySolutions.com, we want to offer up a few useful tips you can use to take the best residence tour videos using only your phone:

  • Film horizontally -- It might be easier to hold your phone vertically while filming, but one simple change can make for a much better experience for your viewers. Chances are, viewers of your videos will be watching on a laptop or computer screen, which is better suited for a horizontal configuration. Holding your phone horizontally while filming your videos will help to ensure viewing experience is maximized.
  • Use your body to turn your phone -- While you're scanning across a room, it might feel natural to use your arms to turn and manipulate your phone in order to get that perfect shot. However, the result is likely to be shaky, bumpy, and amateur-looking. Instead of using your arms, wrists, or hands to navigate your phone, hold your phone still in your hands and turn with your body instead. This allows for smoother and more professional-looking movements.
  • Smaller versus larger spaces -- When filming a smaller space, like a child's bedroom or a bathroom, take your video from the entrance of the space. This will give a larger effect while still showing off the space accurately. On the other side, when filming a larger room, film from the corner diagonal from the entrance. This allows you to get the full scope of the space while showing off how roomy it is.
  • Video length -- It's important to find the right length for your video. You don't want it so short that prospective residents can't get the full scope of the space, but you don't want it so long that they lose interest either. A good rule of thumb to follow is to aim for 1 to 2 minutes per video.

At OccupancySolutions.com we know the power video content on social media holds. To learn more about using video to market your community, contact us at OccupancySolutions.com today.