Renters are not just looking for a rental. They are looking for a home. Everyone has specific things they want for their home. So it's normal for them to voice their reservations when they consider a rental. Rather than viewing these reservations as hard objections, view them as an opportunity to highlight why this should be their home. Here are the most common objections and how to use them as an opportunity to highlight your value offering: 

1. "The rent is too high."

Whether a price is too high or too low is entirely subjective. So, focus on the value your rental offers. Highlight exclusive amenities, recent upgrades, and anything unique. You can also compare your features with other local rentals to show competitive pricing. Another strategy is to counter the perception of high rent prices by offering promotions like a free month's rent, flexible lease terms, or a waived deposit.

2. "It's too far from my work and kid's school."

People will commute if they feel the neighborhood meets all their other needs. So start by highlighting convenient local amenities like nearby shopping, parks, and culture. Highlight available local transportation options like public transit routes, major roadways, or bike paths. You can also even partner with regional transit providers to provide commuter programs for your renters. 

3. "The layout is too cramped"

When you show the rental, make sure to have furniture layouts that optimize the space. If people can envision their lives, they will not be as concerned about square footage. Further, highlight your community spaces like lounges and gardens, as well as storage features to accommodate their needs. If your rental has smaller square footage than average, offer flexible lease terms.

4. "Missing key amenities I was looking to have" 

Start by showing the amenities that you do have that offer a high quality of living. Sometimes, the trade-off is worth it. Further, consider partnering with local providers to make up for offerings you don't have onsite. You can offer things like memberships to gyms, coworking spaces, and local pools. You can also offer custom additions for things like laundry or wood flooring.

5. "The rental features are outdated."

A lot of renters love vintage and classic features. Attract those renters by highlighting those features to avoid this objection. Another option is to upgrade the rental with affordable smart home features like keyless locks, smart thermostats, and high-speed internet to modernize without having to invest a lot into infrastructure. Finally, you can also offer custom fixture upgrades as needed if it makes financial sense. 

When you present a rental, you will sometimes be met with objections. So, have a strategy ready to shift the focus from what the rental is missing to what the rental offers. For more strategies to overcome objections and keep your occupancy rates high, contact the knowledgeable team at Occupancy Solutions. We'll help you fill your rental.