A memorable community, the sort of community that prospective residents want to be a part of, is a community with a personality. Communities, however, are entities -- not individuals, so these personalities need to be built. Building your community management brand is building your community personality, or identity, and there are strategies you can use to ensure yours feels organic and genuine. A few steps for building an organic and authentic community management brand are:

  • Target your audience first -- The first thing you should do when building a brand is target your audience. This is who your brand identity is going to speak to, who you're looking to reach, and who you want to connect with. When you think about the residents of your community -- who do you see? Is it young people attending a nearby university, looking for their first space of their own? Is it families wanting somewhere fun to settle down? Is it the local professional who splits their time between the office and working remotely? Determine your audience and use this is the foundation for building your identity.
  • Build your visual reference -- The visual reference you use to represent your brand is important. With this image, you'll cement yourself into the minds of your audience. Consider what you want your logo to look like, what colors best suit the personality of your brand, and how your style communicates your identity.
  • Develop your voice -- Once you have your audience, and you have your visuals, it's time to build your voice. This voice is what you'll be communicating with on your website, with your marketing, and on social media. You want this voice to be one your audience connects with, and it should fit in with your visual elements as well. A warm family brand should have a voice to match, a brand looking to reach young people should use one they can identify with.

At OccupancySolutions.com we want to be there for today's community management teams looking to build their own brand personalities. For more information on finding, building, and communicating your brand, contact us today.