Effective marketing for your community doesn't have to be expensive. At OccupancySolutions.com, we know that savvy marketing can get your name out there to all the audiences you wish to reach, and you may not have to dip into your budget at all. A few budget friendly ways to market your community in 2025 are:

  • Write guest posts -- If you're connecting with other local businesses, you're already doing a ton to effectively market your community. To take it a step further, team up with your local connections to write blog posts, take over social media for the day, or visit local businesses to reach your audiences in a new and unique way. If you have business connections you share an audience with, team up for a mutually beneficial arrangement in marketing each other.
  • Don't stall on social media -- Social media is one of your most important tools when it comes to marketing your community effectively and inexpensively. All too often, community managers start out strong using social media, then begin to fall off; posting less frequently, engaging less, and failing to keep up with relevant and interesting content. When it comes to social media, consistency is key. Keep your postings consistent, set aside time each day to engage with your followers and commenters, and research interesting content ideas to keep your audiences engaged.
  • Join local events -- Local events are huge opportunities for community management teams and marketing your community. Not only do they give you an opportunity to connect with potential local prospects, but it's an ideal networking opportunity as well. You'll rub elbows with the very people you want to entice to join your community, while you're setting up next to and socializing with other local business owners who share these audiences with you. While you're creating prospects, you're also creating those synergistic professional connections you can use to help market one another.

At OccupancySolutions.com we have ideas that community management teams can use to market their communities in ways that work without depleting your marketing budget. To learn more about how you can use free or inexpensive resources to get your name out there with potential prospects, contact us today.