In the business world, TikTok is still considered to be fairly new territory. It’s an app with a younger demographic, with the vast majority of users falling in the 18 to 34 age range, and it only saw its launch in the United States in 2018. While new, and young, TikTok has boomed to become a new social media juggernaut no business can afford to ignore – including community management teams. For communities looking to fill vacancies and attract the Gen Z or Millennial crowds, TikTok is exactly where you want to be.

The platform focuses primarily on the creation of ultra short-form videos, giving users their “15 seconds of fame”. This makes TikTok highly scrollable, enjoyable to interact with, and easy to get “sucked in” to with the average user spending around 50 minutes of TikTok per day. Algorithms curate highly personalized content for users, and hashtags make videos searchable with ease.

How can property management teams use TikTok? It’s not too different from using Instagram Reels. First the community should create their own brand channel, sharing relevant videos and creating content that speaks with their brand voice. Community management teams may hop on trend bandwagons by using certain effects or sound clips, potentially making them more visible to others taking part in these trends as well.

Hopping in on trends isn’t the only way to get yourself seen on TikTok. Like Instagram Reels, TikTok makes use of hashtags to make videos easy to search. Those who have interacted with videos using the same or similar hashtags will be more likely to see your videos pop up organically on their feed.

TikTok really encourages engagement, and as a matter of fact it’s considered to be one of the most engaging social media platforms in the world today. Creating short videos in listicle formats, funny videos, and relatable videos are a few ways to use your content creation to naturally encourage viewers to engage. This engagement isn’t just valuable for attracting new prospective residents, it’s also an easy way to get your current community members involved. Encouraging current residents to stitch your videos, leave comments, or tag your community in the videos they take enjoying their everyday lives builds community rapport while making your brand channel more visible at the same time.

At OccupancySolutions.com we know how important it is to stay on top of the day’s most current social media trends. To learn more about using TikTok or other platforms to market your community, contact us today.