According to Architectural Digest, the most common time for Americans to move house is between mid-May and mid-September. Summer is the perfect time to really put creative work into marketing your community, and to waste this “high season” is to waste serious potential in drawing in new prospective community members. A few summer marketing strategies and tips to take full advantage of the season are:

  • Sponsor a local sports team – Local sports teams will bring about a lot of attention to families all around the area. If your community wants to reach families, joining in to sponsor a local kids’ baseball team, swim team, or karate studio is a great way to get your brand out there to those you wish to reach. Not only will it bring about awareness of your community, but it’ll also frame your brand in a family-friendly and fun way.
  • Join in on local community festivals – Many neighborhoods will host festivals throughout the summer. Car shows, 4th of July parades, and block parties are common all throughout the summer in many areas. To bring your community into the fold, have a table at these events with marketing materials and swag to put your name out to potential prospects. Branded bottles of water, pens, keychains, and even hand fans are useful gifts that make a positive marketing impact.
  • Host a community cookout – You don’t have to wait to join a neighborhood block party when you host your own community cookout! This can be held within your community, with residents inviting guests of their own as well as marketing around your area as a whole. Community management teams can hold contests, have games for kids, and offer plenty of information for any guests interested in being a part of the kind of community that prioritizes summer fun and organic neighborly relationships.

No community management team can afford to sit out the summer season when it comes to brand marketing. At OccupancySolutions.com, we have the ideas you need to make a big impact. To learn more about taking full advantage of the busy summer move-in season, contact us today.