It’s important for management to never underestimate the follow-up. After a great visit or tour, you want to keep that good impression going, and retain that space in the prospects’ consciousness. With follow-up, you’ll show a caring side and a side that is willing to do whatever it takes to incorporate prospects into your community. 5 tips for the most effective follow-up techniques are:

 

  1. Be timely – Don’t wait too long to follow up, and if possible, try to follow up with prospects in a noninvasive way on the same day of their tour, call, or visit. Dropping a simple line asking if they’d like more information in an email or text can leave just the right impression to guarantee that you’ll remain in the thoughts of prospective residents.
  2. Vary your media methods – When following up with prospective residents, don’t be afraid of switching up your delivery. Using mail, email, text, telephone, and even social media can help to best reach your prospects while keeping things modern and interesting. You may even ask which methods they most prefer for communication, and personally tailor your follow-up delivery to their specific needs.
  3. Don’t fear a contact management system – For follow-up via email and text, ad contact management system can be a huge help. This type of system will be able to automate follow-ups, or provide reminders for following up with particular prospective residents, depending on your particular need.
  4. Show your personality – A great personality is difficult to forget, and imparting your personality into your follow-up is a great way to make a positive impact and impression. Your personality also helps you to stand out, and when prospects are touring different communities, it gives you a simple and honest way to stand above all the rest.
  5. Use gratitude – Gratitude is one aspect of follow-up that is all too often overlooked. A simple thank you works well, but what about sending a thank you card to prospects who have recently toured, telling them how grateful you are for their consideration of your community? This simple gesture could cause them to give you valuable additional consideration and attention.

 

Your follow-up is your opportunity to make a real impression on your prospects. To learn more about following up with prospects after a visit or a tour, check us out at OccupancySolutions.com today!