One key marketing tool property management now has at its disposal is the ability to showcase residences online with photography. This can be an extremely powerful marketing tool and one of the best ones in your arsenal, but only if you approach it properly with these four tips.

Declutter

The most important factor for any residential photography is decluttering. Staging a residence so it looks lived in is always a good idea, but keeping items on display to a minimum is crucial. You'll want to keep major pieces of furniture viewable, such as tables and sofas, but kitchen counters full to the brim with gadgets or shelves bursting with knick-knacks detract from the marketing experience.

Light

Dark photos are not only hard to see but also unappealing in general. The best photos take advantage of natural daylight as much as possible. It's also a good idea to turn on all the lights in the residence and, if you're willing to invest, additional photography lighting. Good lighting for residences is like make-up for people and has a huge impact on the look of a room.

Angles

Photographic angles are everything. Never underestimate the negative impact a bad angle can have on a premium residence or the positive impact a great angle can have on an average residence. If you don't have a good eye for this yourself, rely on professionals. However, it is crucial to ensure good placement of a camera to portray a property in its best light.

Highlight Features

Finally, if there are any notable or standout positives about a residence, they should always be featured in photos. Whether it's a unique gallery window view or upgraded kitchen appliances, these unique selling points are prominently featured. Often, this can make a huge difference in attracting potential new residents.

If you want to ensure your property is properly managed and you get the marketing you need, contact Occupancy Solutions and let us help.