Community management teams face a multitude of challenges, and these challenges are subject to change through the years. As trends, practices, and residents change these new hurdles arise that community management teams must learn to adapt to and overcome. Some of the biggest hurdles community managers are facing in 2024 are: 
 
• Marketing your residences – Marketing has always been an evolving thing, but the evolution has hit hyper speed since the birth of social media. The way the public looks for and consumes information is faster than ever, and they’re being hit at all angles by brands and organizations all vying for their attention at the very same time. For this reason, marketing your residences is more competitive than ever before. Community management teams today need to stay on top of the latest and greatest in social media trends, knowing which platforms to invest their time in and which can be put on the back-burner for now. In 2024, it’s all about short-form video using platforms like Instagram Reels or TikTok, which can then be shared to platforms like Facebook or X (formerly Twitter.) 
 
• Keeping up to date with regulations – Community management teams have a lot of local regulations to follow, all of which may be subject to change at any time. In 2024, community management teams can use software programs or even AI to stay on top of any changing or evolving regulations that may affect their communities throughout the year. 
 
• Work-life balance – Work life balance has always been a challenge for community managers and their teams. A community is a 24/7 thing, with residents coming, going, and living within a community at all times. This means that maintenance needs, concerns, or other issues may arise at any time. In 2024, community managers are encouraged to focus more on maintaining a work-life balance, ensuring they can manage the community even better when they take better care of themselves. 
 
• Property maintenance – With the high cost of materials in 2024, property maintenance may be a challenge for many community management teams throughout the year. One way to defeat this hurdle is to focus more on preventative maintenance rather than waiting until a much more complex fix is needed. AI programs can help maintenance teams to keep track of preventative maintenance work needed at different times throughout the year in the community. 
 
At OccupancySolutions.com we know how tough it can be to face the challenges that may arise for community management teams. To learn more about what challenges are facing today’s community management teams, contact us today.